Bruker Corporation

  • Global Marketing Manager (m/f/d)

    Arbeitsort DE-BE-Berlin
    Datum der Veröffentlichung 3 days ago(12/14/2018 4:25 AM)
    Antrags-Nr.:
    2018-6299
    Anzahl offener Funktionen
    1
    Positionstyp
    Regular Full-Time
  • Überblick

    As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

    Aufgaben/Verantwortlichkeiten

    Develop and implement the global marketing communications strategy for the Bruker Nano Analytics Division (BNA) in concordance with business and product strategy with a special focus on content marketing and manage the central marketing team in Berlin. Lead a team of 4 marketing specialists, both functional and disciplinary. Lead up to ten functional marketing specialists at Bruker subsidiaries worldwide. About 30 % of the job is day-to-day operational work.

     

    Marketing and promotion activities include:

    • In charge of PR activities
    • Create a global marketing budget
    • Monitor all activities and optimize them with regard to targets, methodology and effectiveness
    • Introduction and improvement of social media activities like on LinkedIn, YouTube, Facebook, etc.
    • Management of BNA presence at conferences and exhibitions worldwide, promotion and support of customer workshops and training
    • Creation of attractive content for BNA on the corporate homepage (bruker.com) and 3rd party web portals as well as micro sites for special promotion activities
    • Product and application focused webinars
    • Production of marketing material like product brochures, flyers, SpecSheets, application notes, product presentations, press releases, articles for trade journals, etc.
    • Online and print advertising, newsletters, etc.
    • Product photography and videos

    Qualifikationen

    • Masters degree in marketing with additional experience in scientific instrumentation, alternatively degree in sciences or engineering with an additional marketing qualification, or equivalent
    • Several years of experience in B2B marketing in the high-tech field – preferably scientific instrumentation
    • Leadership experience
    • Online and content marketing knowledge
    • Experienced in using tools for webinars, CRM (salesforce.com), marketing automation and email marketing as well as Microsoft office (especially Excel), web analytics (Google tools), social media technologies
    • Self-reliant structured work style, adherence to deadlines
    • Highly motivated, strong team skills, excellent communication capabilities
    • Analytical and conceptual thinking skills
    • Fluency in  English (spoken and written), basic in German
    • Willingness and ability to travel globally (10%)

    Optionen

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